The Data Ethics Team includes a dynamic group of professionals with subject matter expertise in content
development, data analytics and governance, data mining, data visualization, defense contract organizational and
analytic solutions, educational accountability, educational law, economics, Lean Six Sigma, media-based
instruction, and privacy.
Chief Executive and Principal Consultant
Dr. Brandan Keaveny is the principal consultant/founder of Data Ethics LLC where he specializes in
professional consulting services in the areas of data governance, analytics, and privacy.
forming Data Ethics, Dr. Keaveny served in the roles of school district administrator, college professor, and
teacher of students with special needs. As a school district administrator at the levels of director and chief
officer for accountability in two urban school districts, Dr. Keaveny groomed and built teams of professionals
with varying degrees and areas of expertise in analytics and data governance to drive the strategic vision of
the districts he served.
In addition to his experience as a practitioner, Dr. Keaveny earned his
Doctorate of Education in Educational Leadership from the University of Rochester and has earned the
ANSI-accredited designation of Certified Information Privacy Manager (CIPM) through the International
Association of Privacy Professionals (IAPP).
Dr. Keaveny currently serves as the founding chair of the
International Association of Privacy Professional’s KnowledgeNet Chapter for the Rochester and Buffalo, NY
Chief Image and Growth Executive
Over the past decade Mr. Pereira worked in several marketing agencies and film distribution companies, in both
the United States and Brazil. Before joining the Data Ethics LLC team, Mr. Pereira facilitated engagement
through experiential marketing techniques to maximize brand awareness and demonstrate a product’s commitment
to its customer. With expertise in the telecommunications market, Mr. Pereira managed the wireless services
account for a top mobile communications company that involved managing a team of over 85 specialists. This
team-based engagement involved Mr. Pereira developing and enhancing brand recognition and interaction across
several markets in New York, Massachusetts, Maryland, District of Columbia, and Florida. Mr. Pereira also has
expertise in logistical operations unique to the motion picture industry. This experience was concentrated to
projects developed in Brazil that involved his participation in all stages of a film production. These
responsibilities included the creation of marketing strategies to best premiere new movies into the theaters.
With a commitment to the essential elements of what makes a business unique, Mr. Pereira brings a vision that
pinpoints specific inputs towards the strategic aspect of a company’s identity. He continually brings new
ideas and implements tailored actions for his clients.
shouldn't be out of reach
Data Ethics works with clients to make use of data to solve problems while protecting privacy